A far cry from the scary “Sanju” of last years MaxLife Ads are the white-ant like ZooZoos with enlarged heads: Courtesy, Vodafone’s attempt at entertaining us during the IPL this season. Well, since a lot has been said of the ZooZoo’s and their uncanny sense in appreciating life’s little ditties, I am going to lay off that breed of “not quite” animation for the dolls of the new Livon Ads.
I, of the frizzy-curly hair, am always on high alert for the panacea that will do the equivalent of straightening the dog’s tail. The other day I was pleasantly surprised to see the new packaging of the Livon conditioner – the greasy but non sticky stuff that can be left on the hair after a wash - one can then pretend that one did something to get things in control and forget about it. The proposition now however seems to be more than ‘managing’ hair – its now about ‘beautiful’ hair!
The brand has now acquired an extended family – a purple packaged family of Livon conditioners and serums – they used to be plain old fashioned ‘potions’ before now, in staid white packaging. They are being launched with a really cute set of Dolls – named, hold your breath – “Livon Dolls” – specially designed for Livon by one Mr. Razneesh Ghai of White Light Films, who has also directed the ads.
The dolls have a large heads in proportion to their bodies and even larger eyes. Larger eyes and head apparently make them more expressive, since dolls by themselves find it hard to express emotions. I must say, for dolls with no muscular emoting capacity, the mood of these ads have been created beautifully. The Dolls, as expected, have extremely shiny, beautiful, soft, fluffy and manageable hair. Why do Dolls have it all?
The ads have the dolls in various hair dos and in various settings such as a hilltop, a café, a balcony etc. The music, voice over, lighting and camera work set the mood. Nice, dreamy, introspective dolls seem completely at peace with themselves. With nice beautiful hair - not one out of place - I guess one could feel that way!
The connect with this commercial for consumers, it is hoped, must come from aspirations of the little girl in every woman who wants to look like the doll from her childhood! I hope my daughter has no such aspirations – all her dolls have horribly mismanaged 365-bad hair days. And I don’t remember ever having a doll, so there!
I, of the frizzy-curly hair, am always on high alert for the panacea that will do the equivalent of straightening the dog’s tail. The other day I was pleasantly surprised to see the new packaging of the Livon conditioner – the greasy but non sticky stuff that can be left on the hair after a wash - one can then pretend that one did something to get things in control and forget about it. The proposition now however seems to be more than ‘managing’ hair – its now about ‘beautiful’ hair!
The brand has now acquired an extended family – a purple packaged family of Livon conditioners and serums – they used to be plain old fashioned ‘potions’ before now, in staid white packaging. They are being launched with a really cute set of Dolls – named, hold your breath – “Livon Dolls” – specially designed for Livon by one Mr. Razneesh Ghai of White Light Films, who has also directed the ads.
The dolls have a large heads in proportion to their bodies and even larger eyes. Larger eyes and head apparently make them more expressive, since dolls by themselves find it hard to express emotions. I must say, for dolls with no muscular emoting capacity, the mood of these ads have been created beautifully. The Dolls, as expected, have extremely shiny, beautiful, soft, fluffy and manageable hair. Why do Dolls have it all?
The ads have the dolls in various hair dos and in various settings such as a hilltop, a café, a balcony etc. The music, voice over, lighting and camera work set the mood. Nice, dreamy, introspective dolls seem completely at peace with themselves. With nice beautiful hair - not one out of place - I guess one could feel that way!
The connect with this commercial for consumers, it is hoped, must come from aspirations of the little girl in every woman who wants to look like the doll from her childhood! I hope my daughter has no such aspirations – all her dolls have horribly mismanaged 365-bad hair days. And I don’t remember ever having a doll, so there!
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Hi Srividya,
ReplyDeleteIt is very nice to see your profile on linkedin and your blog. I was imressed very much with your words. Thanks alot.
feel free to reach me at jgan.linkedin@gmail.com
Thanks & Regards
Jagan
Branch Manager
Hyderabad
http://www.linkedin.com/pub/jagan-lion-1500-all-invites-accepted/12/72b/b80
Thanks for your comment, Jagan. It's very encouraging for a blogging newbee like me!
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