Shredded Wheat Cereal from Post claims that it has sustainability because it didn’t innovate. The new series of commercials from Post features Frank Druffel, their President who clearly states that Progress is over-rated. The commercials are made very well and one can’t help laugh out aloud on the way some of our business clichés have been juxtaposed. Apparantly, Ogilvy has been making these wonderful ads that’s raking in top ratings on Youtube.
But then, here’s the thing to think about. It’s really cool to claim that the product hasn’t changed in a long-long time cos it’s good and consumers want it the way it is, and quite another to claim that they innovated the cereal way back and then decided that they must say ‘no’ to innovation. Why? Is innovation harmful and addictive? Some of the ads claim that advertising has done no good to the world and that landing on the moon has made no difference to us. Maybe so, Maybe not!
Something tells me, this ad is hoodwinking us into believing in things that may not be true based on anecdotal evidence. It’s like saying there is no air ‘cos we can’t see it. Quite a few may disagree.
Here are some of the ads:
Hey! Nice blog. Nice campaign methinx. Works for food, liquor and stuff. Try changing your brand of Tea. M&M Treats case study comes to mind. Even just a packaging change from Raiders to Twix was no easy job. Ayurvedic CONCEPTS to HIMALAYA comes to mind too.
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